What I Do
Consultation
I leverage technology and innovation to solve complex challenges, guiding businesses to adopt scalable solutions and achieve growth. As a tech entrepreneur, I specialize in web development, SaaS deployment, and resource augmentation, transforming ideas into actionable strategies for success.
Story Writer
A published novelist and short story writer, I craft narratives that inspire and resonate. With a passion for storytelling, I bring characters and worlds to life, blending creativity with insight to connect with readers on a profound level.
Digital Strategist
I design and implement data-driven digital strategies that elevate brands and optimize online presence. From SEO to WordPress development, I align digital tools with business goals to drive measurable results and sustainable growth.
My Projects
Awesome Brands
My Journey
Startup Experience
Business Analyst & Managing Partner
KTOWN IO DMCC - (2021 - Present)Lead client communication, Project scoping, and Project Management for GCC based clients. The startup was possible due to special arrangements from Astrolabs Dubai and DMCC freezone during Covid lockdown.
Communication Lead & Cofounder
PEEPU - (2019 - 2020)Led creation of digital platform for agriculture trade, and onboarded farmers. Startup was incubated in NIC Karachi.
Product Manager & Cofounder
ReadUp - (2017 - 2020)Led creation of an ebook marketplace and ebook reader for Pakistani audience. We were probably the first startup to integrate Mobicash for payment acceptance in a mobie app. Received pre-seed funding of $10,000/- from 10xC and was also incubated there.
Product Manager & Cofounder
Siasatdaan (2015 - 2017)Created a political accountability/fact-check portal (Laravel) to analyze political statements. This was made possible due to $10,000/- grant from P@SHA Social Innovation Fund. Startup was incubated at The NEST I/O.
Content Manager
SmartChoice.pk (2015)Led content creation efforts by writing at least one blog each day and experimented with other forms of content creation, including one unboxing and product testing video.
Web Content Manager
TimeSvr (2008 - 2010)Joined as a Virtual Assistant and got promoted to Web Content Manager to lead the company's blogging and article writing wing.
Professional Experience
Visiting Faculty
Bahria University (2025 - Present)Teaching undergraduate students of BBA 'Entrepreneurship' course.
Visiting Faculty
KSBL - (2025 - Present)Teaching undergrad students of Marketing 'E-Commerce and Web Services' course.
Visiting Faculty
SZABIST Karachi - (2024 - Present)Taught students Digital Project Management at Masters level (for MS in Project Management)
Technical Project Manager
Rholab - (2023 - 2024)Led the IT team to deliver several WordPress and PHP projects within a short span of 7 months.
Marketing Executive
TPS Worldwide - (2013 - 2015)Led the company's Marketing department for internal and external branding, including international participation in Banking events across Asia and ME.
HR Internship
Damco (2012)Joined Damco's HR department to streamline their HR processes and conducted two learning sessions across the company.
Literary Publishing
Amateur Short Stories
Blogging DaysWhile exploring blogging and covering events, I turned my attention to short stories. Tried my hand on a few and ended up publishing a couple on the blog. If I read them now, I would likely be horrified how bad a writer I was in the start.
Chance Meeting with Aamer Hussein
While covering literary event of Desi Writers LoungeAs active part of DWL literary group, I attended their author meetup where they interview Aamer Hussein. I wrote about the event on my blog, and that blog led to conversation with Aamer Hussein that triggered my literary journey.
The River and the Tree
Critical MuslimThe River and the Tree was the first short story influenced by Aamer Hussein's writing (Another Gulmohar Tree), and he played a key role in improving the story. In 2018 the story found its home, getting published in the British magazine Critical Muslim. The earlier draft of this story was also responsible for securing admission at University of Southampton for MA in Creative Writing in 2015, an opportunity I missed due to visa issues. The same story secured me admission in Kingston University for the same program, but once again I could not go due to same visa issue.
The Hunter
Amazon KindleThe Hunter was a novel that came out of NaNoWriMo 2015 where I wrote 50k words of the story in the month of November. I soon completed the story, had it edited, sat on it for sometime before self-publishing it on Amazon Kindle.
Adab Festival Creative Writing Workshop
Aamer Hussein and Sheheryar SheikhThis workshop was held before Covid lockdown entraped the whole world. My short story 'Closing Door' helped me get accepted for the workshop.
Other Writing
Blogging
BloggerMy blogging experience began with introduction to Blogger. It was a small community that was highly engaging, and I learned a lot interacting with other writers.
Article Writing
CorporateAfter completing my BBA I entered corporate world. My job responsibility included generating content for client's websites and blogs, and there I honed my article writing skills (which were above average already when I took up the responsibility, and they improved more with time).
Press Release
CorporateAfter completing MBA, I joined more established corporations where my responsibilities increased. One of them was dealing with media, therefor writing Press Releases to be published on compay's website and also in newspapers was my responsibility. Also, I was required to submit expert opinions and articles to magazines and newspapers on behalf of the company (which were authored by me after extensive technical input from relevant coworkers).
Snapshot of Professional Life
University Level Education
MBA in Business Administration
SZABIST Karachi (2011 - 2013)Specialized in Marketing with added courses of Entrepreneurship and starting a business.
BBA in Information Technology
Bahria University - Karachi (2005 - 2009)Specialized in MIS, the first for Bahria University, and focused SDLC as well as web technologies. Notable Achievements: Captained university teams for Table Tennis, Badminton, and E-Sports. Also led Sports Society as Vice President.
Achievements
Table Tennis
SZABIST Karachi - (2011 - 2013)Among the top players of Table Tennis in the university. Selected to lead the team at LUMS in 2012.
Cricket
SZABIST Karachi - (2011 - 2013)Member of SZABIST's Cricket Team as Leg Spinner and participated in several matches/tournaments with the team.
MIS Graduate
Bahria University (2008 - 2009)Part of first batch of Bahria University that graduated with MIS majors (BBA - IT).
Vice President Sports Club
Bahria University - (2008 - 2009)Got elected as Vice President of Sports Club and led efforts to successfully hold the largest sports festival to date.
Captain
Table Tennis (2006 - 2009)Led Bahria University Karachi Campus's team to several tournaments in Karachi, and brought first trophy in this sport at Intervarsity Sports Festival at FAST University.
Startup Experience
Business Analyst & Managing Partner
KTOWN IO DMCC - (2021 - Present)Lead client communication, Project scoping, and Project Management for GCC based clients. The startup was possible due to special arrangements from Astrolabs Dubai and DMCC freezone during Covid lockdown.
Communication Lead & Cofounder
PEEPU - (2019 - 2020)Led creation of digital platform for agriculture trade, and onboarded farmers. Startup was incubated in NIC Karachi.
Product Manager & Cofounder
ReadUp - (2017 - 2020)Led creation of an ebook marketplace and ebook reader for Pakistani audience. We were probably the first startup to integrate Mobicash for payment acceptance in a mobie app. Received pre-seed funding of $10,000/- from 10xC and was also incubated there.
Product Manager & Cofounder
Siasatdaan (2015 - 2017)Created a political accountability/fact-check portal (Laravel) to analyze political statements. This was made possible due to $10,000/- grant from P@SHA Social Innovation Fund. Startup was incubated at The NEST I/O.
Content Manager
SmartChoice.pk (2015)Led content creation efforts by writing at least one blog each day and experimented with other forms of content creation, including one unboxing and product testing video.
Web Content Manager
TimeSvr (2008 - 2010)Joined as a Virtual Assistant and got promoted to Web Content Manager to lead the company's blogging and article writing wing.
Professional Experience
Visiting Faculty
Bahria University (2025 - Present)Teaching undergraduate students of BBA 'Entrepreneurship' course.
Visiting Faculty
KSBL - (2025 - Present)Teaching undergrad students of Marketing 'E-Commerce and Web Services' course.
Visiting Faculty
SZABIST Karachi - (2024 - Present)Taught students Digital Project Management at Masters level (for MS in Project Management)
Technical Project Manager
Rholab - (2023 - 2024)Led the IT team to deliver several WordPress and PHP projects within a short span of 7 months.
Marketing Executive
TPS Worldwide - (2013 - 2015)Led the company's Marketing department for internal and external branding, including international participation in Banking events across Asia and ME.
HR Internship
Damco (2012)Joined Damco's HR department to streamline their HR processes and conducted two learning sessions across the company.
University Level Education
MBA in Business Administration
SZABIST Karachi (2011 - 2013)Specialized in Marketing with added courses of Entrepreneurship and starting a business.
BBA in Information Technology
Bahria University - Karachi (2005 - 2009)Specialized in MIS, the first for Bahria University, and focused SDLC as well as web technologies. Notable Achievements: Captained university teams for Table Tennis, Badminton, and E-Sports. Also led Sports Society as Vice President.
Achievements
Table Tennis
SZABIST Karachi - (2011 - 2013)Among the top players of Table Tennis in the university. Selected to lead the team at LUMS in 2012.
Cricket
SZABIST Karachi - (2011 - 2013)Member of SZABIST's Cricket Team as Leg Spinner and participated in several matches/tournaments with the team.
MIS Graduate
Bahria University (2008 - 2009)Part of first batch of Bahria University that graduated with MIS majors (BBA - IT).
Vice President Sports Club
Bahria University - (2008 - 2009)Got elected as Vice President of Sports Club and led efforts to successfully hold the largest sports festival to date.
Captain
Table Tennis (2006 - 2009)Led Bahria University Karachi Campus's team to several tournaments in Karachi, and brought first trophy in this sport at Intervarsity Sports Festival at FAST University.
Design Skill
PHOTOSHOT
FIGMA
ADOBE XD.
ADOBE ILLUSTRATOR
DESIGN
Development Skill
HTML
CSS
JAVASCRIPT
SOFTWARE
PLUGIN
My Pricing
Make Your Single Page
Elementor / WPBakeryAll the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
1 Page with Elementor
Design Customization
Responsive Design
Content Upload
Design Customization
2 Plugins/Extensions
Multipage Elementor
Design Figma
MAintaine Design
Content Upload
Design With XD
8 Plugins/Extensions
Design Make this Page
Elementor / WPBakeryAll the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
5 Page with Elementor
Design Customization
Responsive Design
Content Upload
Design Customization
5 Plugins/Extensions
Multipage Elementor
Design Figma
MAintaine Design
Content Upload
Design With XD
50 Plugins/Extensions
Customize Your Single Page
Elementor / WPBakeryAll the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary
10 Page with Elementor
Design Customization
Responsive Design
Content Upload
Design Customization
20 Plugins/Extensions
Multipage Elementor
Design Figma
MAintaine Design
Content Upload
Design With XD
100 Plugins/Extensions